Wednesday, January 20, 2010

Irish box office

It's been a strong weekend (Jan 15-17) at the Irish box office with Fox being the main beneficiary, their titles Avatar, The Squeakquel and opener All About Steve all doing lively business.

Avatar increased its gross by nearly 20% on the previous weekend despite a small reduction in print numbers. The film has now passed the €5m mark in the Republic with 3D prints taking six times the total grossed on conventional 2D screens.

The Squeakquel grew by approximately 50% over the previous weekend's gross while Sony's It's Complicated also stretched its legs with an additional 18%.

The better figures may suggest that the bad weather had supressed cinema-going over the previous fortnight and that audiences were shrugging off their cabin fever and doing some catching up.

Irish film Happy Ever Afters is tailing off with a disappointing €63,847 total gross after four weeks on what began as a 30-print release. The Irish Film Board contributed €37,500 towards the print and advertising costs of the release through a distribution support loan on December 16 last.

Updated with chart:

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