MEDIA Programmes Hearing

The future of the MEDIA programmes
MEDIA 2007 and MEDIA Mundus
Public hearing 18 March 2011- 9.00-16.00
The audiovisual industry in times of globalisation and digitisation

09.00-09.30 Registration & coffee
09.30-09.45 Opening Speeches
09.45-10.10 Keynote: Marjane Satrapi
10.10-10.25 Introduction and context: Vladimir Šucha
10.25-10.35 First results of online consultation & focus groups: Aviva Silver
10.35-11.30 Panel: Old and new business models for the MEDIA programmes:
o Training: Sophie Bourdon (ATC)
o Producers: Johannes Rexin Heimatfilm and Dariusz Jablonski (Apple Film)
o Distribution: Antonio de Medici (Bim Distribution)
o Animation: Marc du Pontavice (Xilam Animation)
11.30-12.30 Interventions from and discussions with the audience

12.30-14.00 Lunch

14.00-14.25 Keynote: Hengameh Panahi
14.25-15.25 Panel: How to better engage with audiences?
o Film literacy: Charlotte Appelgren (Cineregio)
o Producer: Tero Kaukomaa, (Blind Spot)
o VOD Platform: Alain Rocca, (Universciné)
o Cinema: Claude-Eric Poiroux (Europa Cinemas)
o TV: Piodor Gustafsson (SVT)
o Sales Agent: Michael Weber (The Match Factory)
15.25-16.00 Interventions from and discussions with the audience
Closing